In
1977 the New York State Department of Economic Development
(NYSDED) launched a major advertising program to promote tourism
in New York State. Since then, promotional efforts have highlighted
the campaign's popular logo INY.
In recent months, this highly recognizable logo has also become
synonymous with the unsurpassed strength and spirit of New
York City.
Now, your beloved pet can sport the uplifting trademark as
well. Clothing designer/manufacturer Michael Simon
has created a limited quantity of 200 dog sweaters that feature
the logo. The pearl-colored sweaters are made of a ramie/cotton
blend and have an approximate retail value of $60. They will
be available through www.MichaelSimon.com.
NY Logo to Adorn Man's Best Friend
