Arthur Ashe Leads, Inspires for AMS

About CMG
CMG Client List
CMG Store
Home
Offices
    Indianapolis
    Los Angeles
    Rio de Janeiro
Staff
Business Form
Museum
International Sites
    French
    Portuguese
    Spanish
    Italian
    German
Feedback

E-Newsletter
    Archive
    Subscribe

Arthur Ashe Leads, Inspires for AMS

Arthur Ash in a print ad for AMS

Arthur Ashe was one of the most prominent, professional tennis players of all time. His legacy, however, will be the positive changes he helped bring about and the causes he championed, both in professional tennis and in society as a whole. Though at his best he was for many the very definition of what a tennis player should be, Ash never let tennis define him.

Recently, international business and information technology consulting firm AMS utilized Ash in a television and print advertising campaign. Advertising agency Della Femina Rothschild Jeary created the campaign, which officially launched June 1, 2002, and centers around inspirational leaders. A portion of the print ad for Ashe reads, "The champion who changed the world for the better inspires us every day."

Historical figures Winston Churchill and Joan Ganz Cooney were also featured in the campaign. It will run for one year in the United States. For more information on AMS, or to view the advertisements online, visit www.ams.com.

Credits | Terms of Use | Privacy Policy