CMG Worldwide
Entertainment Sports Music Historic Organizations/Trademarks

About CMG
CMG Client List
CMG Store
Home
Offices
    Indianapolis
    Los Angeles
    Rio de Janeiro
Staff
Business Form
Museum
International Sites
    French
    Portuguese
    Spanish
    Italian
    German
Feedback

E-Newsletter
    Archive
    Subscribe


Jason Taylor washes up for Neutrogena

Jason Taylor tv commercial for Neutrogena
Jason Taylor has it all: a solid reputation and charitable spirit, handsome good looks and football skills that strike fear into the hearts of opposing quarterbacks.

With this in mind,
CMG Worldwide aggressively pursued a marketing campaign in which Jason would serve as the spokesman for health and beauty care conglomerate, Neutrogena.

The Miami Dolphins defensive end led the NFL in 2002 with 18.5 sacks, and has been chosen for the Pro Bowl and All-Pro honors. When he's not playing football, Jason works with several different children’s hospitals and charitable organizations, including the Cystic Fibrosis Foundation, Habitat for Humanity and the Miami Project to Cure Paralysis.

CMG recognized that this exact combination of talent, good looks and good deeds were just what a company like Neutrogena was looking for in a celebrity representative. Neutrogena was equally impressed with what Jason brought to the table, on and off the field. As a result, the company recently choose Jason as its first-ever, male spokesperson, and currently has the NFL superstar immersed in a multimedia campaign for their new "Neutrogena Men" product line.

Neutrogena President, North America, Jan Hall says, “Jason Taylor’s strong, athletic abilities and ongoing charitable work truly embody the healthy look and image of Neutrogena Men and we are thrilled to have him on our team.”

The first television commercial, released on June 30, shows Jason keeping clean with the Power Scrub Deodorant Bar. Over the term of his contract, Jason will endorse other items from the Neutrogena Men line, including bar soaps, body wash, shaving products and skincare products.




Credits | Terms of Use | Privacy Policy