
 |
|
|
About CMG
CMG Client List
CMG
Store
Home
Offices
Indianapolis
Los
Angeles
Rio
de Janeiro
Staff
Business Form
Museum
International Sites
French
Portuguese
Spanish
Italian
German
Feedback
E-Newsletter
Archive
Subscribe
|
Jason Taylor washes up for Neutrogena
 |
Click
here to watch Jason Taylor's
Neutrogena
Men tv commercial. |
Jason Taylor has it all: a solid reputation and charitable spirit, handsome good looks and football skills that strike fear into the hearts of opposing quarterbacks.
With this in mind, CMG Worldwide aggressively
pursued a marketing campaign in which Jason would serve as the spokesman for
health and beauty care conglomerate, Neutrogena.
The Miami Dolphins defensive end led the NFL in 2002 with 18.5 sacks, and has
been chosen for the Pro Bowl and All-Pro honors. When he's not playing football,
Jason works with several different children’s hospitals and charitable organizations, including the Cystic Fibrosis Foundation, Habitat for Humanity and the Miami Project to Cure Paralysis.
CMG recognized that this exact combination of talent, good looks and good deeds
were just what a company like Neutrogena was looking for in a celebrity representative.
Neutrogena was equally impressed with what Jason brought to the table, on and
off the field. As a result, the company recently choose Jason as its first-ever,
male spokesperson, and currently has the NFL superstar immersed in a multimedia
campaign for their new "Neutrogena Men" product line.
Neutrogena President, North America, Jan Hall says, “Jason Taylor’s strong, athletic abilities and ongoing charitable work truly embody the healthy look and image of Neutrogena Men and we are thrilled to have him on our team.”
The first television commercial, released on June 30, shows Jason keeping clean
with the Power Scrub Deodorant Bar. Over the term of his contract, Jason will
endorse other items from the Neutrogena Men line, including bar soaps, body
wash, shaving products and skincare products.
Credits
| Terms of Use | Privacy
Policy
© CMG Worldwide,
Inc.
|
|