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Drive Like a Star
Humphrey
Bogart. Marilyn
Monroe. James
Dean. As three of Hollywood's
greatest legends, they captivated us both on and off screen.
To jumpstart 2003 sales, advertising firm BBDO
Detroit has utilized the dynamic
trio in a new promotion for their client, Chrysler
Deutschland GmbH. Each is featured
in a full-page spread that supports the theme, "Chrysler. Automobiles
with character."
In addition to insertions in various magazines, the advertisements
are part of a 12-page promotional booklet. This marketing campaign
targets numerous countries around the world, including Australia,
Austria, Belgium, Switzerland, Luxembourg, France, Japan, the
Netherlands and South Africa. Distribution of the ads began
in February and will continue through July 2003.
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