Buddy Holly Utilized to Exemplify "Everyday" Life

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Widely regarded as the architect for modern rock and roll music, Buddy Holly left his mark on the music industry with an innovative style, look and sound. He profoundly influenced groups such as The Beatles and The Rolling Stones, and his pioneering efforts are said to have contributed to the blueprint for the art form.

Established company United Supermarkets is proud of their connection to Buddy Holly. Based in Holly's hometown of Lubbock, Texas, the 80-year-old company has expanded to over 75 stores in Texas and Oklahoma. United has chosen to utilize Holly's song, Everyday, in a new advertising campaign. The song will play in the background of several television and radio commercials. These commercials depict the everyday lives of individuals in the Lubbock area, and show how United is involved in the community. As a company, United is committed to supporting continuing education and community outreach programs. In addition, its stores are well known for their cleanliness, wide aisles and friendly staff.

The commercials begin airing in March and will run for one year. For more information on United Supermarkets, visit their Web site: www.unitedtexas.com.

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