Consumers Embrace Officially Licensed I NY Products

campaign was conceptualized in the 1970s as an effort to pull the state out of an economic slump. Advertising agency Wells, Rich and Greene came up with a slogan that could refer to both the city and the state, as well as invoke pride through a simple and effective motto. When the ads came out in 1977, they featured New York celebrities including Frank Sinatra, Morgan Fairchild and Yul Brenner.

Today, the campaign is considered the most successful in history, and advertisements still run with celebrities ranging from Marc Anthony to the former New York City Mayor Rudy Giuliani.

Recently, New York Popular Inc. has stepped up to meet the demand for officially licensed I NY products. The company is producing a wide variety of items in connection with the logo, including glitter t-shirts, shorts, pants, baby onesies, key chains, mugs and beach towels. These products can be found at various retail stores in the United States, and will also be available worldwide through Internet sales.

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