Peter Sellers print campaign helps to raise awareness

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Peter Sellers print campaign helps to raise awareness

Peter Sellers print ad

The incredibly versatile Peter Sellers could slip in and out of roles with surprising speed. In 1963, Sellers introduced the world to his best-known character, Inspector Clouseau, the bumbling master of disguise from The Pink Panther series. Sellers’ first Oscar nomination came one year later for Dr. Strangelove (1964), considered by many Hollywood critics to be his best film.

Pharmaceutical company Bristol-Myers Squibb has utilized the popularity of this legendary funnyman to promote their new plaque-stabilizing drug, Pravachol. The medication also lowers cholesterol and significantly reduces the risk of cardiovascular events in high-risk patients. Sellers’, who died of a heart attack when he was 54, could have benefited from such a drug.

McCann Healthcare Advertising designed the print advertising campaign for Pravachol. Ads feature an image of Sellers as Inspector Clouseau, dressed in his trademark overcoat and hat. The main copy line reads: “He was famous for playing a clot. How ironic that he probably died from one.” These ads appear in several sizes, including two full-page spreads. They will continue to run in various medical journals, such as the Medical Observer Weekly, through March 2004.

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