Marilyn Monroe promotes corporate name change

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Marilyn Monroe, the ultimate icon of beauty and glamour, continues to intrigue fans around the world decades after her death. The sense of innocence and naturalism Monroe conveyed, both on and off the screen, has endeared her to millions worldwide.

When an established international health and beauty corporation needed a creative way to announce its name change, the company had to look no further than Marilyn. Veet, formerly Immac, utilized her international appeal to garner the attention of their audience. She changed her own name from Norma Jean Baker to Marilyn Monroe in 1946.

This full-scale campaign was directed at consumers in the United Kingdom and Ireland. It included television, print and point of sale promotions. The television commercial, which aired for one month, featured a clip of Marilyn in her 1955 film The Seven Year Itch. Print advertisements appeared in distributions of magazines such as Glamour, Cosmopolitan and Elle. The company also promoted the switch through the “Veet Name Change Challenge,” a contest that offered the chance to win up to £10,000 worth of personal pampering.

To learn more about Veet’s health and beauty products, visit their Web site at www.veetexperience.co.uk.

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