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James Dean helps consumers stay “cool” this winter
Millions of teenagers from the 1950s to the present have identified with the conflicted teen hero portrayed so expertly by James Dean in Rebel Without A Cause. Dean’s universal appeal came from his rugged good looks and an acting ability that allowed him to represent the internal battles of the characters he played. In a heartbreakingly short career of only three films, Dean became an enduring symbol of the first rock and roll generation.
Recently, clothing manufacturer G-III Apparel
Group, Ltd. has
released a much-anticipated line of James Dean brand outerwear. Due to exceptional
consumer interest, G-III has created a  wide
variety of 16 styles which include leather, denim, wool and cloth items. Various
styles also include non-lined jackets,
and jackets lined with 100% goose down. Retail prices for the outerwear range
from $59-$249 USD.
Advertising for these products is targeted at all generations
of consumers and can be seen in popular nationally distributed
fashion magazines. Consumers can currently purchase these products
at several mass retail stores throughout the United States,
including Sears, L.S. Ayres, Sam’s Club and Maurices. For more information on G-III’s James Dean brand line of outerwear visit G-III.com.
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