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CMG Worldwide & Upper Deck Company sign historic pact to bring the legends of baseball to sports cards & memorabilia collectors
CARLSBAD, CA. (February 15, 2005) – The
leading sports and entertainment company, Upper Deck, and CMG
Worldwide have agreed to an historic, exclusive pact allowing
Upper Deck
to utilize CMG’s legendary
roster of baseball talent in upcoming trading card and memorabilia
products. CMG Worldwide and Upper Deck have signed a multiyear,
trading card exclusive agreement and a non-exclusive component
that gives Upper Deck Authenticated, the company’s memorabilia
division, the rights to produce unique one-of-a-kind items.
“Upper Deck recognizes that baseball is steeped in history and is rightfully
honored as our National pastime,” said Joe Fallon, Director of Product
Development for Upper Deck. “We feel that by joining forces with CMG Worldwide
we’ll be able to ensure that these players live on for ages in the minds
of sports fans and collectors.”
The first cards depicting CMG’s iconic baseball player’s appeared in Upper Deck’s early-February 2005 release of Sweet Spot Classic (SRP $9.99 per pack), while the premier authentic memorabilia piece will commemorate the first class of inductees into Baseball’s Hall Of Fame. Upper Deck will continue to utilize the large portfolio of photos and players throughout the company’s product launches for years to come.
“This partnership with CMG allows Upper Deck to not only to be the exclusive trading card manufacturer for an incredible roster of legendary players, but it also puts us in a position to manage some of the proliferation that has taken place and re-establish collector values. These athletes are a natural resource for the category, and Upper Deck is committed to balancing the collector desire with collector value. We will continue to be a leader in the baseball trading card category as we plan to include these timeless legends in upcoming card sets and authenticated products,” adds Fallon. “If a collector is looking for cards of the legends, they should collect Upper Deck sets.”
"CMG Worldwide is excited to be collaborating with The Upper Deck Company on
this new Legends program. CMG has worked with UD for over 10 years and is confident
that this expanded relationship will further enhance the history and tradition
of our Hall of Fame clients in the trading card industry" says Mark
Roesler, CMG Worldwide Chairman and CEO.
Legendary players included in the agreement:
Babe Ruth
Lou Gehrig
Mel Ott
Satchel Paige
Jackie Robinson
Honus Wagner
Casey Stengel
Rogers Hornsby
Ty Cobb
Don Drysdale
Dizzy Dean
Lefty Grove
George Sisler
Walter Johnson
Christy Mathewson
Mickey Cochrane
Cy Young
Roy Campanella
Johnny Mize
Eddie Mathews
Jimmie Foxx
Thurman Munson
About The Upper Deck Company
The Upper Deck Co. is a premier global sports and entertainment-publishing company that delivers a portfolio of relevant, innovative and multi-dimensional product experiences to collectors, sports and entertainment enthusiasts. For more information on the Upper Deck Company and its products visit www.UpperDeck.com.
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